สืบค้นงานวิจัย
Beef consumption and selection bias in Thailand
Virote Pattarajinda - มหาวิทยาลัยขอนแก่น
ชื่อเรื่อง (EN): Beef consumption and selection bias in Thailand
ผู้แต่ง / หัวหน้าโครงการ (EN): Virote Pattarajinda
หน่วยงานสังกัดผู้แต่ง:
  1. มหาวิทยาลัยขอนแก่น
บทคัดย่อ (EN): The objective of this study was to determine the frequency of beef consumption and consumer attitudes towards marbling, and perceived health characteristics of beef in Thailand. Following a structured survey and Chi-squared analysis consumers were broadly categorized into four groups based on beef consumption frequency and preference for, or against increased marbling including: Low frequency prefer marbling (LFPM), low frequency prefer lean (LFPL), high frequency prefer marbling (HFPM), and high frequency prefer lean (HFPL). Data from interviews showed that 8.5% were LFPM (predominately male). The LFPM segment placed strong values on beef odor and marbling score. Twenty seven percent of respondents were categorized as LFPL and consisted primarily of females 41-80 yr of age. The LFPL segment placed primary importance on cholesterol content, and were less concerned with marbling and beef odor. Additionally, the LFPL segment placed greater importance towards Thai native cattle when purchasing beef. Approximately 23.3% of respondents were categorized as HFPM and like LFPM were predominately male. The HFPM segment was less concerned with cholesterol content, more interested in trying new products, and typically chose beef from Charolais cattle. The HFPL group made up 41.2% of respondents and was equally proportioned between males and females. The HFPL segment preferred beef from Thai native cattle for its perceived health benefits. The results of this study will help the growing Thai beef industry to better understand their consumer and market specific products to meet consumer preferences.
บทคัดย่อ: ไม่พบข้อมูลจากหน่วยงานต้นทาง
ภาษา (EN): th
จำนวนหน้า: 10
เอกสารแนบ: https://ag2.kku.ac.th/kaj/PDF.cfm?filename=17 Watcharawit.pdf&id=2969&keeptrack=1
เผยแพร่โดย: มหาวิทยาลัยขอนแก่น
คำสำคัญ (EN): cattle
หากไม่พบเอกสารฉบับเต็ม (Full Text) โปรดติดต่อหน่วยงานเจ้าของข้อมูล

การอ้างอิง

Virote Pattarajinda. "Beef consumption and selection bias in Thailand". มหาวิทยาลัยขอนแก่น. 2560

Virote Pattarajinda. "Beef consumption and selection bias in Thailand". มหาวิทยาลัยขอนแก่น. 2560. Print.



TARR Wordcloud:
Beef consumption and selection bias in Thailand
Virote Pattarajinda
มหาวิทยาลัยขอนแก่น
2560
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