สืบค้นงานวิจัย
Organic food market trend and consumers’ profile in Phnom Penh city, Cambodia
Sothea Kouy - ไม่ระบุหน่วยงาน
ชื่อเรื่อง (EN): Organic food market trend and consumers’ profile in Phnom Penh city, Cambodia
ผู้แต่ง / หัวหน้าโครงการ (EN): Sothea Kouy
บทคัดย่อ (EN): Organic agriculture has received attention in recent decade on account of its biological feature, so agricultural institutions have been formed and developed enormously in organic filed at the present time in Cambo-dia. This research was to identify organic food market trend and organic consumers’ profile which was conducted in Phnom Penh City in this regard is the best place where sold organic product majority in Cambodia. Data was collected from supermarkets by structure questionnaire within 456 respondents. Descriptive statistics and Chi-square test were employed to quantify correlation. It was found that organic product in Cambodia is limited and narrowed. However, there is a positive signal for organic market in Cambodia. The study shows that the consumers could be divided in three categories including organic consumers (regular and occasional consumers), non-organic consumers, and never-heard organic consumers. Gender, marital status, education, occupation and income were found relatively statically significant related with consumer behavior. It can be implied that organic consumers mostly are the middle age men who have higher education, married with kid, secure job, and better income are more propensity interested in buying organic food. The main reason to purchase was about the health for the mand for their lovers meanwhile the key reason stood behind consumers not to buy was extremely about the lack of information of organic product. In this context, this relevant information would provide a good point to contribute significant effective to either marketers or other related parties to target potential consumers and raise organic sector.
บทคัดย่อ: ไม่พบข้อมูลจากหน่วยงานต้นทาง
ภาษา (EN): th
จำนวนหน้า: 8
เอกสารแนบ: https://li01.tci-thaijo.org/index.php/agkasetkaj/article/view/250351/171192
คำสำคัญ (EN): Chiang Mai Province
หากไม่พบเอกสารฉบับเต็ม (Full Text) โปรดติดต่อหน่วยงานเจ้าของข้อมูล

การอ้างอิง

Sothea Kouy. "Organic food market trend and consumers’ profile in Phnom Penh city, Cambodia". ไม่ระบุหน่วยงาน. 2559

Sothea Kouy. "Organic food market trend and consumers’ profile in Phnom Penh city, Cambodia". ไม่ระบุหน่วยงาน. 2559. Print.



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Organic food market trend and consumers’ profile in Phnom Penh city, Cambodia
Sothea Kouy
ไม่ระบุผู้เผยแพร่
2559
คัดลอก URL
กระทู้ของฉัน
ผลการสืบค้นทั้งหมด โพสต์     เรียงลำดับจาก
พัฒนาระบบโดยศูนย์ความรู้เฉพาะด้านวิศวกรรมความรู้และวิศวกรรมภาษาDeveloped by Center of Excellence for Unified Knowledge and Language Engineering
สนับสนุนโดยสำนักงานพัฒนาการวิจัยการเกษตร (องค์การมหาชน)Supported by the Agricultural Research Development Agency (Public Organization)
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