สืบค้นงานวิจัย
Factors Influencing Sri Lankan Consumers’ Decisions to Purchase Fresh Milk
P.C.P. Perera - ไม่ระบุหน่วยงาน
ชื่อเรื่อง (EN): Factors Influencing Sri Lankan Consumers’ Decisions to Purchase Fresh Milk
ผู้แต่ง / หัวหน้าโครงการ (EN): P.C.P. Perera
บทคัดย่อ (EN): The study investigates Sri Lankan consumers’ behaviour in relation to the purchase of fresh milk and the factors affecting their purchase decisions. A total 391 households from all nine provinces in Sri Lanka were surveyed with a structured questionnaire. Descriptive analysis, factor analysis and logistic regression were carried out to fulfil the objectives. The results reveal that a consumer’s decision to purchase fresh milk is significantly and positively influenced by his or her perception of its sensory attributes (the taste and smell of fresh milk), and that consumers are motivated by health and convenience factors and negatively influenced by advertising. Furthermore, about socio-economic factors the results show married consumer who has less household size, high household income, and high education level is more likely to purchase fresh. The results of this study give some useful information to marketers for their marketing strategies, as well as to the Sri Lankan government to enable it to take suitable steps to improve and enhance the fresh milk industry in Sri Lanka.
บทคัดย่อ: ไม่พบข้อมูลจากหน่วยงานต้นทาง
ภาษา (EN): th
จำนวนหน้า: 8
เอกสารแนบ: https://li01.tci-thaijo.org/index.php/agkasetkaj/article/view/250171/171037
คำสำคัญ (EN): Sri Lanka
หากไม่พบเอกสารฉบับเต็ม (Full Text) โปรดติดต่อหน่วยงานเจ้าของข้อมูล

การอ้างอิง

P.C.P. Perera. "Factors Influencing Sri Lankan Consumers’ Decisions to Purchase Fresh Milk". ไม่ระบุหน่วยงาน. 2561

P.C.P. Perera. "Factors Influencing Sri Lankan Consumers’ Decisions to Purchase Fresh Milk". ไม่ระบุหน่วยงาน. 2561. Print.



TARR Wordcloud:
Factors Influencing Sri Lankan Consumers’ Decisions to Purchase Fresh Milk
P.C.P. Perera
ไม่ระบุผู้เผยแพร่
2561
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